Platform Workflow

How Keeva Works

A powerful Machine Learning platform designed to help you manage customers, analyze churn behavior, and provide targeted retention recommendations.

Step by Step

Inside the Platform

Six integrated modules that work together to detect, understand, and prevent churn

01

Dashboard

Your command center for retention

A real-time overview of every metric that matters — churn rate, revenue at risk, customer health scores, and recent activity. Every widget is drag-and-drop configurable, and threshold alerts notify the right person via email or Slack the moment a metric crosses a boundary you define.

02

Customer Management

Every customer, fully understood

Each customer profile aggregates CRM data, product usage, support tickets, billing history, and engagement metrics into a single unified view. The churn risk timeline shows how a score has evolved over 90 days, and you can add notes, assign tasks, and flag escalations directly — no context switching.

03

Segmentation

Group smarter, retain better

Keeva automatically identifies natural groupings in your customer base — high-value dormant users, recently activated accounts, power users at risk — without any manual configuration. Layer custom business rules on top and segments refresh daily so your campaigns always target the right people.

04

ML Recommendations

AI tells you exactly what to do

For each at-risk customer, the ML engine surfaces the retention action with the highest historical success rate — with its reasoning included, e.g. 'Customers with similar usage drop-off responded well to a free feature unlock in 78% of cases.' Every accepted or rejected recommendation feeds back to improve the model.

05

AI Chatbot Assistant

Ask anything, get instant answers

Ask questions like 'Why is Acme Corp at risk?' or 'Which enterprise accounts are most likely to churn this quarter?' and get a detailed, data-backed answer in under 3 seconds. The chatbot can draft retention emails, summarize customer history, or compare segments — all from a single conversational prompt.

06

Advanced Analytics

Deep insight into every retention lever

Cohort analysis shows exactly when customers tend to churn so you can design proactive touchpoints at the right moments. Funnel analysis reveals where customers disengage, and retention strategy attribution tracks which interventions actually moved the needle — so you double down on what works.

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